Start of Beta January 15!
If you are a current DTM customer, you are most likely planning or considering the move to Launch. In my view, Launch is a catch up, They made some good decisions on what they would be coping from others and where they would go the extra mile, but times like these make possible massive pivots that couldn't normally be considered, like, should you stay with Adobe Launch at all?
A best tool for the job comparision between Tealium and Segment offerings.
Understanding how Google selects pages to crawl and how their optimizations can cost your site traffic it deserves.
The Data Layer is a critical component of a strong GTM implementation but how do we know that it's behaving correctly? What if we redesign our site or try to implement the same Data Layer across multiple sites?
In this blog post, I'll show you how to use Cypress.io to gain confidence in the state of your Data Layer by testing the initial seeding of data from your backend systems.