Our Team

Starting in St. Louis, I dropped out of my Chemistry major to work on developing websites. A librarian at UMSL turned me on to Perl and UNIX. This was 1994 when everyone wanted a website, but didn't really know why, they just knew they had to have one.

This led to years of consulting/contract programming work and the realization that I really didn't want to be a web designer. One client's quote that ended it all, "Can we have that background be hunter green?"

I moved into more programming, Visual Basic and Java. I learned early on how to make the best of tools. I didn't know VB so I taught myself. The client need a Mac version of the PC software I wrote in VB, so I didn't learn Java then, I found a tool that converted VB code into a Java app and then I adapted that app to run on the Mac.

Then everything changed when I got a full time job, with an affiliate marketing startup. I build a team and we built their custom CRM, Email Marketing, Website platform for 25 ecom websites, credit cart fraud prevention, and a globally redundant system for keeping a 99.999 (only 3 nines) uptime on our affiliate platform and website. This was pre cloud days when we had to manage this across multiple data centers, Vancouver, Toronto, Berlin, Singapore and even the Bahamas. I ended up being called CTO.

The first analytics pixel I put on a website, was one I designed. Processing log files with Urchin on 25 sites was a pretty bad plan vs a real time data stream. This later led to my working for another startup that was building ecom website optimization software. I highly optimized their performance and built an addition that could use near real time weather forecasts to control what content was presented to any given website visitor depending on their location.

That led to my working for ELC Online. They are the department of Estee Lauder that manage their online platform across all of Estee Lauder's brands. There I built a custom tag management system and worked with IBM Coremetrics at a very large scale. Later I was the technical lead on ELC's move to Adobe Analytics and several other major global migrations, the last one being their move to the Google 360 platform. Outside of Marketing Technology I helped them start a major move towards building their website platform on Drupal and lead the team that build the first version of that for Smashbox.

I started my career some 30 (ahem) years ago, with a fairly significant rounding error. As a Software Engineer working for an immuno blood diagnostic OEM, I cut my teeth on Ultrix, VAX/VMS and C programming for socket level TCP comms between platforms. The days before the internet was mainstream, and before C++ and Object Oriented Development. The rest is history, or maybe that was the history when a 1MB memory chip cost several hundred $$ (or in my world ££'s). My first job had me self-learn C, using white book C as it was affectionately know (K&R, and pre-ANSI standard), vi, sed as well as nroff and tbl for documentation. All of these have held me in good stead for the future.

I moved from here to relational databases, trained as an admin across many more RDBM's than there are today and expert level SQL. I specialised in relational databases through my Computer Science degree, so it just worked out well. I handled cross platform porting for Ingres, before CA bought it. As the internet became a "thing" I moved through distributed computing with a startup, that was acquired by IBM and shipped me as an import into Austin TX during the Dot Com boom. I then moved through middleware with IBM and mobile technology learning JSP, Java, JavaScript, PHP, Perl, HTML and CSS along the way. Working for a Startup, later

About 15 years ago, I moved into Website Development, SEO, Analytics as well as marketing with Google. I learnt Urchin, becoming Google Analytics and from there moved to ELC, where I met Eric and quickly established myself as a website developer as well as analytics and SEO expert.

My career then took me deeply into the world of Analytics. As principal technical consultant at Comscore, I helped global brands in eCommerce, Publications, Software, Gaming and Media and Entertainment with their analytics strategy. In 2011 I helped ITV launch their first mobile App on IOS with Analytics, as well as helping BBC with their player technology. I've advised Microsoft on projects to blend attitudinal and behavioural data to look at churn propensity. Working with Activision, I helped them understand game play on Call of Duty and how best to monetise the game. At Vevo, I measured all engagement cross platform, including YouTube. This adventure took me round the world, relocating to DC for 3 years. In building the success at Comscore, we drew the attention of Adobe, who acquired us in 2015.

At Adobe, I migrated my clients over from Comscore while also learning more about the Adobe solutions. From here, I helped two businesses bring Content and Ad Analytics solutions to market, embedding our solutions into customer and partners as well as providing trusted advisor expertise to prospective clients on measurement of video content and ads.

I continued to develop my expertise across Facebook Marketing, Google Ads, Google Analytics, GTM as well as developing my own analytics platform to analyse Facebook messages for purchase propensity in multi-location service companies learning more advanced Python, MongoDB, MySQL, PHP, JavaScript, D3 and Google Charting in the process.

Grace is a data analyst passionate about helping businesses succeed. Transferred from geophysics, she has also demonstrated a history of working in data management. She has experience in SQL coding and Power BI with designing, developing, and maintaining reports that support and assist in business decisions. She has also been responsible for clients’ marketing data maintenance and quality control in Bigquery.

Joey is an undergraduate student pursuing a computer engineering degree at the University of Waterloo. In his free time, he can be found competing in hackathons, fiddling with editing programs, or working on a side project. He is very passionate about teaching and actively tutors students in a number of subjects, including speech, debate, and mathematics.

Jasmine is a PhD candidate in agriculture economics. She also has a M.A in agriculture economics. Jasmine has more than 10 years' experience in data analysis, modeling, and reporting. Her Power BI interactive dashboard in post-secondary applications and admissions has been showcased by Microsoft. She has produced interactive reports and analysis in retention, sales and financial analysis. She also has extensive research experience in market analysis especially in food and agriculture products.